Recently, the world of denim players seemed to be held breathless for two days during November 28-29, 2012 as the world’s premium ‘Denim by Premiere Vision’ was held at the La Halle Freyssinet in Paris. The exhibition attracted more than 2,500 visitors with its showcases of 90 exhibitors coming all the way from 20 countries.
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The exhibition spotlighted the seemingly timeless denim creations putting together all the denim pros under one roof; from weavers, garment manufactures, launderers, finishers to trim suppliers from 20 of the leading countries for denim.
It was the opportunity to connect their denim business world that all the exhibitors put their latest creations; the premium denim and innovative fabric, on a show to attract the distinguish visitors’ eyes; from a prominent array of pure players to brands internationally recognized within the denim society. The visitors here were key decision makers such as heads of raw material sourcing and purchase departments of prestigious denim wear brands including Versace, Ralph Lauren, Jean Paul Gaultier, Mustang, Diesel, Armani and more. When all the exhibitors were the big daddies of denim community such as Calik, Isko and Orta to the new rookies like AbsoluteDenim, Artistic Milliners, Tavex, Artistic Fabric Mills and ADM.
As the air was getting tense, all the world’s leading denim players brought variety of innovation from jogg jeans that happened to be so much popular at the exhibition to glow-in-the-dark denim that most guys said no-no-no. The exhibition dedicated to spring and summer 2014. So you can explore all the trends and what is next in two years advance here. Say, the printed denim is all the way in when the Japanese denim is not going to make it to the denim trend in 2014. So get ready and keep your ear sharp because the series of surprises are ready to be rolled out from all the leading brands soon this year.